Microsoft introduces Microsoft Dynamics Brand

At its first ever Business Summit event for midsize companies, Microsoft is announcing Microsoft Dynamics™, the new brand of financial, customer relationship and supply-chain management solutions for small and midsize businesses, large organizations and divisions of global enterprises. The new brand will replace Microsoft Business Solutions going forward and represents Microsoft’s strategy to align its products with its research and development roadmap, formerly referred to as "Project Green," which centres on a people and process-centric design approach to deliver breakthrough innovation in two significant release waves.

Microsoft Dynamics will be reflected in the following release cycles:

• Microsoft CRM becomes Microsoft Dynamics CRM.
• Microsoft Business Solutions-Great Plains becomes Microsoft Dynamics GP.
• Microsoft Business Solutions-Axapta® becomes Microsoft Dynamics AX.
• Microsoft Business Solutions-Navision becomes Microsoft Dynamics NAV.
• Microsoft Business Solutions-Solomon becomes Microsoft Dynamics SL.

This first wave of major releases under Microsoft Dynamics will share common client technology that focuses on a role-based user experience with deep integration to Microsoft Office. Future waves of Microsoft Dynamics releases will focus on common server technology, including a common process model that combines the best business processes from each of the releases.

While Microsoft will continue to use Business Solutions as the name of one of its seven divisions internally, Microsoft have decided to re-brand their business solutions products to make customers’ purchasing decisions easier and to accurately reflect Microsoft’s innovation roadmap. Microsoft believe this makes it easier for customers to know that Microsoft has an offering for businesses that want financial management, supply chain management and customer relationship management solutions. The strategy is to converge the product lines, and this product naming strategy is a commitment toward their goal.

The transition will occur over time as “Project Green” technology enters the market in Microsoft’s different products. Other products developed by the business group such as Microsoft Point of Sale, Microsoft Retail Management System, Microsoft FRx or Microsoft C5 will remain branded as they currently are and not incorporate Microsoft Dynamics.

For more information select this Microsoft Business Solutions link.